Crossover classic

Posters

About project

For the Crossover Classic, a 3v3 basketball tournament in Arizona, I developed a cohesive and engaging brand identity that resonated with participants and the local community. I began by designing a distinctive logo that captured the event’s competitive spirit and modern edge. From there, I extended this visual identity to a series of promotional materials, including eye-catching social media posts, posters, and mockups that maintained consistent branding to build excitement and awareness. Additionally, I designed an informative and user-friendly website that served as the central hub for event details, registration, and updates. This comprehensive approach to branding ensured that the Crossover Classic had a strong, unified presence across all platforms, boosting its visibility and appeal.